Four Pillars
‘Made From Gin’ Range
Four Pillars is arguably the most exciting and dynamic gin brand anywhere in the world. Between 2014-2018 I had the pleasure of working directly with the founders of Four Pillars in their early days, helping not only to shape their brand but push the boundaries of sustainability and craft along the way.
Brief: Find a use for the botanical waste from each distillation
Idea: To create non-gin focussed products using the flavour-packed botanicals left over from each distillation. The result will be Four Pillars ‘Made From Gin’ Range, inclusive of an independant visual identity system that can be used universally for all future products and brand partnerships.
Client: Four Pillars Gin
Role: Art Direction + Graphic Design
Illustrations: Milli Shorter
#Art Direction #Branding #PackagingDesign #GraphicDesign #Artworking
Illustrative approach
Four Pillars ‘Made From Gin’s’ shift from premium minimalism to illustrative labels blends tradition with contemporary storytelling, retaining quality and embracing sustainability. They vividly capture the essence of the gin's key botanicals, infusing the packaging with a deep connection to the brand's craftsmanship and the organic beauty of its ingredients.
Moreover, the adaptability of the illustrations allows for future flexibility, ensuring they can evolve to meet the needs of an expanding product line. This design approach transforms each product into a piece of art, inviting consumers to be part of a timeless visual narrative that celebrates the Four Pillars of exceptional gin while showcasing the brand's commitment to innovation, botanical diversity and sustainability.
Bold use of colour
The incorporation of vibrant colors aligns with the brand's spirit of innovation, making a bold statement that Four Pillars Gin is about more than just gin; it's a celebration of an exhilarating journey. In this harmonious blend of tradition and modernity, craftsmanship and boldness, the packaging becomes a visual representation of the brand's unwavering commitment to quality, setting it apart and reinforcing its connection with a modern, adventurous audience.
The Result
This project represents a dynamic fusion of tradition and innovation. It elegantly captures the essence of the gin's botanicals through expressive ink illustrations while infusing a sense of modernity with bold and vibrant colors. This harmonious blend of premium aesthetics and contemporary storytelling not only elevates the brand but also reinforces its commitment to quality, innovation, and an extraordinary gin experience. The project serves as a testament to Four Pillars’ unwavering dedication to craftsmanship and its audacious spirit to break free from conventions, setting a bold and memorable tone in the world of gin and beyond.
