ANGOVE McLAREN VALE

A fifth-generation family owned and operated winery, Angove McLaren Vale is a highly-focused and uniquely McLaren Vale family of wines, all defined by their place and craft.

Brief: Meeting new consumer expectations required a brand refresh and repositioning that captured the unique heritage of the Angove family, whilst also updating the design language of their labels for the beginning of a new era of wine-making.

Execution: Along with updating the already successful Crest range of wines (giving their labels the finesse and timeless elegance these classic McLaren Vale wines deserve) a new brand was created for a completely new range of wines called AMV-X, reflective of Richard Angove’s passion for exploring new varietals, blends and techniques.

Client: Angove Wines
Agency: Better Happy + Weave
Role: Brand and Packaging Design
Crest Illustration: Ross Murray

#Branding #IdentityDesign #Packaging #Artworking #PhotographyDirection #PrintDesign #DigitalDesign

The Crest Range

In partnership with the Better Happy and Weave (formerly Interweave) teams, we collaborated to modernise the current design while paying homage to the brand's heritage.

In addition to refreshing the wordmark and crest, we also crafted a new brandmark that embodies the recently implemented brand strategy, encapsulating the ideals of "hard work, good fortune." This new brandmark features a spade and hoe-fork cleverly arranged in the shape of an 'X.'

These elements were brought to life across 11 distinct wines, each telling a unique story and giving their labels the finesse and timeless elegance these classic McLaren Vale wines deserve.

The AMV-X Range

In addition to the update with the Crest Range, a new brand was created for a completely new range of wines called AMV-X. Inspired by the natural tones, textures and shapes of McLaren Vale’s unique geography and climate, this new design system breaks convention through its vivid colour palette and use of dynamic graphic patterns.