SANARTE

Sanarte is a (uniquely) practitioner created and endorsed brand that aims to leverages this experience and expertise to build trust and competence both before, during and after consultation. Their knowledge has been used to create hundreds of instructional videos paired with well designed products, ensuring patients go home with everything they need.

With all that in mind, I created a brand for a lifestyle brand that is at the intersection of contemporary aesthetics and modern wellness. The name ‘Sanarte’ literally translates to “heal you” in Spanish which is a subtle nod to the co-founders background and is the core goal of what the brand is trying to achieve. The logo is created using a series of disconnected lines, representing the movements people might make whilst using the products. The design has subtle cues to prescription pads through shape, typography, language and colour paired with a boldness through photography using close crops of the products.

Client: Sanarte
Role: Art Direction, Graphic Design and Artworking

#ArtDirection #Naming #Packaging #IdentityDesign #PrintDesign #Artworking