Some friends of mine after returning from an extended time in the U.K asked if I could help them name and create a logomark for a small post production agency they were kicking off. After (jokingly) telling me they were "literally going to pull something out of their ass to make it work" I added a little magic to the definition of their successful business model and 'poof' — Out came a rabbit from a hat instead; inclusive of a wordmark, a monogram and a playful way to execute them.
TAGS: Brand Identity